MEDIA PRESS RELEASE - “STEREOTYPE”
12pm 1st January 2012

New Zealand - Youth Empire presents their new single “Stereotype” announcing the release of the song and music video at midnight on the 1/1/12

Youth Empire is an independent entity that is not government-funded run by Tumehe Rongonui.
Following their internet parody pop hit “Nek Minnit” which has received over 100,000 You-tube hits, TV and Radio play, it hit #30 on the NZ iTunes Charts and #11 on the RIANZ NZ Singles Chart 2011 this month. Youth Empire also produced the song “Change” which 50% of all the proceeds are being donated to the charity Youthline NZ.

This song “Stereotype” is about putting people in a box because of appearances, culture, status, religion or race. The band Youth Empire are a mix of cultures in themselves who can't stand the prejudice that leads people to put others down. Tumehe says “I'm Greek Maori, she's German Maori, he's Samoan, she's Tongan, he's Lebonese, he's Muslim, she's a policewoman, he's a nerd, they're Filipino and European and we're all New Zealanders.”

The words of the song may seem controversial to some, but this song challenges the mindsets we have about each other. “It's funny and sarcastic, because we know – not everyone who wears a turban is a terrorist, not every Asian is a bad driver, not every Maori or Pacific Islander is going to be a criminal. And yet these are the types of stereotypes that float around in our society still.”

Everyone has been made fun of, shut up and shut off but it's time to stand up for the underdogs and those who are being discriminated against... we are all individuals that are original. We decide who we are, not society.

Thanks to Miss Malloy's Class at Marshall Laing Primary!

To keep updated check out our website: www.youthempire.com
You-tube page http://www.youtube.com/user/youthempiretv
Facebook page https://www.facebook.com/home.php#!/YouthEmpireTV


CONTACT


Artist: Youth Empire
Producer/Writer: Tumehe Rongonui
Email: tumehe@youthempire.com
Video Link: www.youthempire.com
Itunes: http://bit.ly/tDubWf